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  1. K

    From Inbox To Bloom: The Power Of Email Marketing For Florists

    In the world of floristry, a gorgeous bouquet might not be the only thing that catches your customer’s attention—your email marketing strategy might just be the secret ingredient to turning casual shoppers into loyal clients! Email marketing is one of the most powerful tools florists can use to...
  2. K

    Survey Results – How Florists Feel About Tariffs

    Global trade shifts are beginning to touch the floral industry, with new tariffs on items like fresh flowers, vases, and packaging supplies leading to rising costs. While some of these changes are beyond our control, the way you adapt can help your business stay strong and thrive through it all...
  3. K

    Are “Fake Brides” Wasting Florists’ Time? What You Need to Know

    The floral wedding industry thrives on real connections, genuine emotions, and client trust—but what happens when those inquiries flooding your inbox aren’t what they seem? A recent New Yorker exposé raises serious questions about the legitimacy of wedding leads florists and other vendors are...
  4. K

    Customer Behavior Shifts: What Every Florist Needs to Know

    The way customers shop has changed dramatically in the past few years—and it’s not slowing down anytime soon. From a growing preference for online shopping to an increased demand for transparency and personalization, today’s consumers expect more from the businesses they support. As a florist...
  5. K

    Unlocking Revenue: A Florist’s Guide to Selling Flowers to Corporate Clients

    In today’s competitive floral industry, diversifying your customer base is not just smart—it’s essential for long-term growth. One of the most underutilized yet highly profitable segments is the corporate flower market. Whether it’s fresh arrangements for office lobbies, employee appreciation...
  6. K

    From Shop to Party: How Florists Can Profit with DIY Flower Bars

    In today’s experience-driven market, customers are looking for more than just pretty petals—they’re seeking memories. Enter the “Flower Bar” trend: a hands-on floral design experience that combines the joy of creating with the beauty of flowers. For modern florists, flower bars are more than...
  7. K

    Blooming With Personality: What Your Favorite Flower Color Says About You

    Flowers are nature’s way of painting the world in vibrant hues, each shade evoking emotions and meaning. Whether you’re drawn to bold reds, calming blues, or cheerful yellows, your favorite flower color might reveal more about your personality than you think! Let’s dive into the fascinating...
  8. K

    Grow Your Floral Business with Events That Bloom

    Running a successful floral business takes more than just creating beautiful bouquets. Today’s top-performing florists are finding new ways to engage their community, boost brand awareness, and increase revenue—by hosting flower-centric events like florist open houses, pop-up flower shops, and...
  9. K

    Fast Flowers, Happy Customers: The Power of Same-Day Delivery

    In the ever-accelerating digital landscape of 2025, convenience is no longer a luxury — it’s the expectation. For florists, the ability to offer same-day flower delivery isn’t just a value-add. It’s a sales-boosting, brand-differentiating, SEO-enhancing necessity. If your floral business isn’t...
  10. K

    How Florists Can Use Google Business Profile to Get More Flower Orders

    When a customer in your town searches “Florist near me” or “Same-day flower delivery in [city]”, do you want your shop to pop up at the top of the page—or your competitor’s? For florists, Google Business Profile (GBP) is one of the most powerful free marketing tools available. It’s your...
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